Whole Foods = Whole Paycheck

Whole Foods? More like Whole Paycheck. 15-08-07_1932

Doug Clifton said it well. This place is a rip-off for many things but I knew that when I went in the door to get some stuff I didn’t want to drive all the way to My Organic Market for.

I was in the bakery section and saw this. $5.03. For what, you might wonder? What could possibly be so good and delicious and wrapped in that plastic wrap, adorned with that sticker? Caviar, maybe? No. Nova Scotia lox? Uh-uh. Try again. Well, it must be something really valuable to be in so small a package and cost so much, right? Wrong.

It was five slices of bread. For $5. One dollar per slice. I am not making this up. I actually had a little outburst and embarrassed my lovely wife when I saw this. Whole Foods – what the hell are you thinking?

What prices have you been outraged by at Whole Foods? If you have been there at all, I am sure you have seen something crazy like this.

15 Comments so far

  1. Joseph LeBlanc (unregistered) on August 20th, 2007 @ 12:28 pm

    Depends on what you’re buying. I’ve found that certain items (like cage-free eggs) are actually priced lower at Whole Foods, but then they go in for the kill on $3 tomatoes and such. I rarely buy anything from their bakery.

  2. poo poo (unregistered) on August 20th, 2007 @ 12:55 pm

    but that’s not just bread, that’s CLASSIC EUROPEAN 100% RYE BREAD for pete’s sake (sorry pete)!

  3. Max (unregistered) on August 20th, 2007 @ 1:46 pm

    For items like bread, I prefer just going to Safeway (not that I buy bread). I exclusively buy all of my meat from Whole Foods due to the fact that they buy their meat from humane farms, not the evil slaughter houses that everyone else uses.

    Oh, and Whole Foods is usually full of hot women, an added bonus.

  4. Jodi (unregistered) on August 20th, 2007 @ 3:35 pm

    Get ye to Trader Joe’s!

  5. MBFan#2 (unregistered) on August 20th, 2007 @ 3:37 pm

    I found that certain cereals and yogurt are cheaper to buy at Whole Foods than it is to buy at Safeway or Giant. However, I agree that other items are definitely over the top. One time I picked up a bag of what looked like two lbs of cherries which advertised as $4.99/ea which I thought was a good buy. When I went through the check out, it was really $4.99/lb AND it was over two lbs which made the purchase total $13.50! For cherries!!!

    I talked to customer service and they were kind enough to offer me the cherries at the $4.99 price for the bag and gave me the difference back in cash. They then became tastier cherries.

    I didn’t check before I left, but I am sure they corrected the error promptly.

  6. Chris L (unregistered) on August 20th, 2007 @ 3:55 pm

    Jodi’s right. Its all about Trader Joe’s, I abandoned Whole Foods for TJ’s 2 years ago when I realized the price disparity.

  7. Ex-Hy Hy (unregistered) on August 20th, 2007 @ 5:14 pm

    Trader Joe’s would be incredible if some of their foods (like Indian fare) weren’t processed in a facility that also processes fish. If it’s enough to put on the label, it’s enough to deter vegetarians. Suck.

  8. MappyB (unregistered) on August 20th, 2007 @ 5:47 pm

    Um…yes, WF is SO expensive. I have a gluten free diet and I just paid $7.00 for 6 donuts. That’s right. I suppose I understand ripping us gluten-free’ers off because we will pay for it if we want donuts or bread, etc….but I once bought a bag of organic red seedless grapes and when they rang them up, no joke, it was $11.00 and some change. $11.00 GRAPES PEOPLE.

    I think WF is getting a very large ego. Trader Joe’s is the place to go.

  9. poo poo (unregistered) on August 20th, 2007 @ 6:35 pm

    over at frozentropics.blogspot there’s a movement to bring one to 3rd and H street, dc. check it out. apparently, they are already in talks with the developer. one more TJs in DC wouldn’t hurt. i hate driving to the one in virgin-eye-ay, and the one in foggy bottom is always so crowded…..

    sign the petition, and let ’em know your feelings!

  10. PSolus (unregistered) on August 21st, 2007 @ 12:29 am

    Yeah, Whole Foods is such a rip-off.

    Yesterday I went there and over-paid for fruits and vegatables.

    The day before that, I went there and over-paid for meat and fish.

    And, the day before that, I over-paid for bread.

    How the hell are they able get away with that?

  11. sa-ra (unregistered) on August 21st, 2007 @ 1:08 am

    sushi and dried fruits are good in wf. much better quality than in tj. it’s ok to pay more.

  12. Bill (unregistered) on August 21st, 2007 @ 4:05 pm

    “Trader Joe’s would be incredible if some of their foods (like Indian fare) weren’t processed in a facility that also processes fish. If it’s enough to put on the label, it’s enough to deter vegetarians. Suck.”

    That statement alone encourages me to shop exclusively at TJ’s. They should actually use that as their slogan … “We deter vegetarians.”

    I really think that Vegetarians and Vegans are some of the worst people on earth. To quote Anthony Bourdain,

    “Vegetarians, and their Hezbollah-like splinter-faction, the vegans, are a persistent irritant to any chef worth a damn. To me, life without veal stock, pork fat, sausage, organ meat, demi-glace, or even stinky cheese is a life not worth living. Vegetarians are the enemy of everything good and decent in the human spirit, an affront to all I stand for.”

    It truly could not have been said better.

  13. A (unregistered) on August 22nd, 2007 @ 1:51 am

    I always wonder what Whole Foods does with all the food they don’t sell. They certainly don’t mark it down.

  14. reuben (unregistered) on August 22nd, 2007 @ 9:34 am

    Carl- what you are forgetting is that this was ( and is) free range bread-harvested from grain which was allowed -uh-free reign of the fields in which it grew . I think it even read Thoreau in its spare time…. This is why is costs
    what it does…

  15. kat (unregistered) on August 24th, 2007 @ 10:59 am

    My most shocking price moment at Whole Foods? When I was able to get about 1/2 pound of chicken for 20 cents. Haha! I’m not joking they made an error and they were decent enough to honor it.

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