Diving in

Two Silver Spring entrepreneurs are breaking barriers, and preventing waters from breaking with Saphia Water, a company due to launch next month. Focusing on the sheer amount of water woman need to drink during pregnancy, these two mums hope to join forces with humanitarian organizations to make sure pregnant women everywhere are able to drink clean, safe and healthy water.

If these ladies are able to create a bottled water with 10.5 grams less sugar than the leading flavoured H20 on the market, then why aren’t more companies doing their part to reduce the amount of sugar that people ingest every day? With bottled water and nalgene bottles being the city’s hottest accessory this summer, this metblogger would hope that the country’s leading beverage distributors would do more to make guzzling the healthiest bevvy on the market, well healthy.

Source – Washington Business Journal – [*]

5 Comments so far

  1. wayan (unregistered) on June 28th, 2006 @ 4:13 pm

    Um, I’m confused. Isn’t water healthy and sugar-free to begin with? And both Dasani and Aquifina, essentially filtered tap water, are already doing their best to take up the non-soda market.

    If so, why does the world need to create “a bottled water with 10.5 grams less sugar”? Would that be negative sugar then? And make Saphia just another marketing illusion?

  2. Don (unregistered) on June 28th, 2006 @ 4:26 pm

    I prefer a little flavor in my water, so I’ve started buying 5 pound bags of lemons at Costco. I wash them well then throw them in the freezer for an hour. At that point they’re firm but not rocks, and I slice the ends of them and quarter them.

    All those quarters go into a big quarter ziploc bag and back in the freezer, where I can pull one out to toss in my glass of water. I suppose they’d be good for hot tea if I made it at home, too.

    I’ll be damned if I’m going to pay at the grocery for the privilege of carrying around heavy bottles of water when it comes out of my tap….

  3. wayan (unregistered) on June 28th, 2006 @ 5:25 pm

    Don, great idea! Now I know what I’ll drink all summer – beer + frozen lime. No need for ice!

  4. Mik (unregistered) on June 29th, 2006 @ 7:40 am

    Guys – I fill my nalgene bottle up at home and the office everyday, yes perhaps I have a water cooler at home, but I refuse to drink some of the crappy water that’s been known to come from my faucet (try drinking city water, in Boston…). This particular brand of water is fortified with vitamins essential to expecting mothers, if you’d read the article linked.

  5. Corinne (unregistered) on July 11th, 2006 @ 3:49 pm

    I think this is an absolutely fantastic product. This company is emphasizing the importance of staying hydrated before, during and after pregnancy, and that’s one of the most important things you can do. This water beverage simply helps women to enjoy the hydration process, instead of seeing it as a chore. If you take the time to research other types of purified water, you will see what an amazing advance this is in the industry.

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