Mitchum: Cool. Dry. Homophobic.

I won’t bore you with my report on a party you should have just come to (aside from to say – Go Stacey! You and your buddies are an inspiration to the rest of us.) but I did have this observation to make…. about the bathroom.

Our female readers may not be aware of this, but sometime in the last decade or so it’s become the norm for advertisers to appeal to us men while we’re performing a personal function. Ads in the john are bad enough, these damned things right up in my face while I’m at the urinal I like even less. I didn’t think they could sink any lower (insert your own joke here) but this antiperspirant ad sure managed.

What’s the message here? Mitchum: The Best A Man Insecure In His Masculinity Can Get? Mitchum: When Your Shortcomings Make You Sweat We Keep You Dry. Mitchum: Don’t Look At That Penis And You Won’t Turn Gay.

I guess I can’t be a Mitchum Man, given that I wasn’t afraid to take a picture in the restroom itself. I get a laugh thinking about what the guy washing his hands must have thought when the flash went off. Maybe he figured I was a Mitchum Man and so proud I wanted a shot of Don Jr for my photo album…

9 Comments so far

  1. Tom Bridge (unregistered) on May 3rd, 2006 @ 12:52 pm

    Is that your wang in the reflection?

  2. Jenn L (unregistered) on May 3rd, 2006 @ 1:20 pm

    They’re doing ads in the ladies room too, in the stalls. It’s definitely ah, invasive…

  3. Stacey (unregistered) on May 3rd, 2006 @ 1:38 pm

    In the spirit of “make the girl’s friends like you if you want the girl,” I’d like to see that ladie’s room version of the Mitchum ad. Ala “if your guy isn’t up to snuff…”

  4. Jeff Harrell (unregistered) on May 3rd, 2006 @ 2:01 pm

    I think you misunderstood the ad, Don. I think it’s got more to do with endowment than with proclivity.

  5. Don (unregistered) on May 3rd, 2006 @ 2:53 pm

    So the message is that if you’re careful not to look down at your large/small wang then you’re a mitchum man? If you’re careful not to look to the side so that you don’t see that the dude next to you is smaller/larger? I just don’t get what person they’re trying to reach here. I don’t have any interest in checking out my neighbor’s junk but “if you’re not taking your eyes off this till you’re done” has a hint of desperate fear to it that I would like to think isn’t terribly common.

  6. wayan (unregistered) on May 3rd, 2006 @ 3:04 pm

    Don, you mind is in the gutter. This ad speaks to the guy who follows through to the end – a reliable see-it-through kinda guy.

  7. wayan (unregistered) on May 3rd, 2006 @ 3:06 pm

    Don, you mind is in the gutter. This ad speaks to the guy who follows through to the end – a reliable see-it-through kinda guy.

    It is also amazingly annoying and invasive. Worse, there used to be one in Trio that had a sound track that clicked on when the door opened.

    Best – in England, they would have newspapers there, or in Miami I remember a bar having TV’s showing MTV’s Celebrity Smackdown on a continious loop at eye level. Made ya wanna linger…

  8. Don (unregistered) on May 3rd, 2006 @ 4:47 pm

    So a Mitchum man is one who completely empties his bladder? Are there a lot of men who only pee half of what they need to? If you have prostate issues and can’t completely finish then they don’t want you?

  9. Susan (unregistered) on May 4th, 2006 @ 3:52 pm

    The ad on the back of the stall in the women’s room said something like, “No amount of lipstick you apply will make that zit less noticeable.” That’s not quite right, but it was something just about as snarky for some beauty product or other.

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