Past Route 123? – Then no BCBS for you!

I’m reading an email from Anthem Blue Cross Blue Shield today, and just before I delete it, I notice Route 123 in the fine print. Route 123. That seemed odd so I stopped and read all the fine print, and what do you know, Route 123 is place checked in a national distributed email.

In Virginia: Anthem Health Plans of Virginia, Inc. Independent licensees of the Blue Cross and Blue Shield Association. Serving residents and businesses in Indiana, Kentucky, Ohio, Colorado, Nevada, Connecticut, Maine, New Hampshire and Virginia (excluding the city of Fairfax, the town of Vienna and the area east of State Route 123).

I wonder why Route 123? Too many people die playing Fairfax Frogger? Or maybe its Unusual Candor capping too many home invaders? My bet, they’re scared of poker night holdup casualties.

1 Comment so far

  1. Don (unregistered) on December 1st, 2005 @ 11:53 am

    This is probably a straight-up matter of assigned territories but where I lived with my family when I got to driving age we were about 1/4 mile to the west of US 1. We were in a slightly cheaper car insurance grouping than people who were east of US 1. Just an odd dividing line the bean counters had come up with…

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