WMATA Pimping Beemers

Now lets say you’re a company that sells Service A and there is a company that sells Product B that customers can use to replace your Service A. Would you advertise this Product B in your place of business, right to your customers, using an ad that disparages your service? No, i would think not.

Then what the hell is WMATA thinking with this large BMW banner in Metro Center? BMW is a car company. Cars are a product that directly competes with Metro’s Metrorail and Metrobus service. And to top it off, the ad even disparages Metro with big bold print that says “There will be no scheduled stops” which I take as a dig at all the stops commuters must endure before theirs.

I know WMATA is hard-up for cash, but come on! Either they are undercutting their own business by advertising BMW’s to folks who will think about buying one (or another car) and stop using Metro, or just maybe, WMATA thinks they’re pulling a fast one on BMW, thinking no one who could afford a BMW would b taking Metro. Hmm… Maybe WMATA ain’t dumb after all.

4 Comments so far

  1. Tom Bridge (unregistered) on July 16th, 2005 @ 6:40 pm

    Question of the day: Do people that can afford BMWs ever take metro? Or do they just cab it?

  2. wayan (unregistered) on July 16th, 2005 @ 6:45 pm

    Exactly. Someone is getting shafted.

    Either BMW is wasting their money, advertising to folks who can’t afford Beemers anyway, or WMATA is undercutting its own business, selling cars to customers.

  3. Desert Island Boy (unregistered) on July 17th, 2005 @ 2:45 am

    You guys are missing a huge section of Metro’s ridership, Park and Riders, or even those that take public transport but still own and operate a car after hours.

    These are people who ride because driving into town and parking is a fulltime job in and of itself.

    Now if Metor starts advertising parking garages, then it is the rope by which they will have hung themselves. Fo Shizzle.

  4. Joseph LeBlanc (unregistered) on July 17th, 2005 @ 10:25 pm

    I saw the banner this morning and noticed that the city pictured is definitely not DC… read into that whatever you will.

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