Social Safeway Enters The DC Social Media Scene

Safeway 2912-20090929-110318Real DC Locals know that we have the odd habit of giving alliterate nick names to our Safeways. In fact I’ve been sitting on a half-finished piece on all the DC Safeways that I hope to finish sometime before the Redskins lose 20 games inĀ  a row.

The Safeway on Wisconsin Ave, also known as “Social Safeway” hasn’t been so social recently since the location has been going through renovations like much of the other area locations (the Spanish Safeway has been sporting bi-lingual “under construction” signs.)

I was happy to recently discover that the store has embraced it’s local nickname, establishing an online home at– even though I just ran into it recently, the site was mentioned back in January 2009.

The site has a short history of Safeway in DC as well as an explanation of it’s DC Safeway nickname. You can also check-in on it’s construction progress through a webcam on-site. While the cam just shows your typical cranes and dirt, the time-lapse feature is a really cool visual to watch as compiles all the photos into one quick montage of construction.

Some of the features of the new Social Safeway includes:

  • Expanded Wine & Beer Offerings
  • Wine Steward with Wine Cellar
  • Sushi Bar Island Deli
  • Jamba Juice
  • Starbuck’s Kiosk
  • Huge Organic Produce Section
  • Hearth Oven Fresh Brick Oven Store prepared Pizza
  • Two Levels of Free Parking

The store will be two stories and include indoor and outdoor seating with a balcony overlooking Wisconsin Ave. The plans sound like it may resemble the design of the Wegmans in Fairfax that I’m a big fan of. If that’s the case, then I have to say that the new Social Safeway will be even more sociable than ever.

According to DCist, Social Safeway is expected to be finished by March 2010.

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