Parade makes WaPo look like chumps

I’m kinda surprised that Fishbowl DC hasn’t mentioned this yet, but if you opened the insert package to your WaPo this Saturday or Sunday you might have noticed that Parade magazine’s cover story was an interview with Benazir Bhutto… which made no mention of her death and in fact had a header that said “Is she America’s best hope?”

I think I can say with some confidence: No.

NPR did a story on the matter yesterday and an AP story says that Parade went to press on December 21, a week before her assassination, and shipped the magazine to distributing papers shortly thereafter. I was kind of surprised by this – since the print edition contains the Washington Post’s masthead on the top I’d assumed that papers that distribute it print their own versions for inclusion.

Which is why I’m surprised they didn’t pull it – I think it makes them look bad to include such amazingly stale news. It’s one thing for a standalone magazine to hit the stands looking like this, but this is included in a daily paper already trying to remain relevant and current against the tide of 24 hour tv cable news and their own internet site. I’m sure that the drumbeat of ad dollars were the driving force here – it sure wasn’t reputation or pride.

2 Comments so far

  1. Ken Tolbert (unregistered) on January 7th, 2008 @ 1:10 pm

    The manufacturing guys over at Evolving Excellence have some comments on how long publication lead times created the Parade fiasco with the Bhutto article. Interesting about how the digital files are created in India and the publication outsourcing demands.

    http://www.evolvingexcellence.com/blog/2008/01/parade-bhutto-a.html

    Ken


  2. Carl Weaver (unregistered) on January 7th, 2008 @ 1:54 pm

    I saw this yesterday as well. I can’t figure this one out unless it’s the ad dollars. After all, the Franklin Mint pays a fortune to advertise those shitty plates and ceramic angels.



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