WV is Calling at Metro Center

WV Ad at Metro Center

Does anyone else think it’s funny that those West Virginia banners are there at Metro Center? At first, I thought it was a bit weird but a pretty efficient use of space and a good idea to leverage all the bare wall space possible for ads. After all, we don’t get bombarded enough with ads while riding the Metro.

I went to the advertised website and the after half a minute of loading, the site played a video of some half-naked guy shaving in the bathroom and then mysteriously appearing in the wilderness. That’s a little scary. I don’t want that to happen to me. No thanks, WV.

The funny part is that their slogan is “Answer the Call.” I have heard that phrase used numerous times to refer to using the toilet. I wonder if they thought about this before adopting the phrase. No doubt, some junior guy will get fired over this and some senior guy, who indeed approved the message, will owe someone a favor for that.

In the meantime, it’s a little ironic that WV wants us to answer the call and at the same time yanks that guy out of a place where he can comfortably do it.

2 Comments so far

  1. Joseph LeBlanc (unregistered) on June 21st, 2007 @ 11:53 am

    Their ads are better than the ridiculously cheesy ones Pennsylvania puts out.


  2. Bob Willson (unregistered) on July 6th, 2007 @ 2:52 pm

    Hey Carl! Yeah this is very funny. I love when the guy looks back over his shoulder at the car. Not sure I get the answering the toilet reference…ringing porcelain? I kinda get Call of the wild and the site mentions escaping. Something like a day dream. Some of us like our steel and concrete. I guess we feel the same way about the wilderness, kind of afraid to leave the security of the city.

    Though advertising in DC will NEVER match the size or quality it is does in NY. NY rules man!



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