If brevity is the soul of wit…

… then this is its holy grail.

Seen on Craigslist today: “80108, a start-up mobile company, is looking for an enthusiastic supporter of Hillary Clinton to write SMS text messages about her campaign.”

Yep, reporting in 160 characters or less. Now that’s a challenge! Is this Web 0.002? “Please reply with your resume or short bio. Include 4 timely text message writing samples related to the Hillary Clinton campaign (limit to 160 characters, approx 10-15 words).”

I suspect “Hillary did something to make Rush angry” and variations thereof will not pass muster, however accurate it might be. How DOES one write worthwhile news updates – about anything! – in 10-15 words or less?

5 Comments so far

  1. K-Dizzle (unregistered) on June 11th, 2007 @ 5:57 pm

    Here are some samples in 160 characters or less…

    Bush drew gasps at the Vatican when he called the pope as “sir” instead of “His Holiness.” Heck, we’re just relieved he didn’t call him “Benny.”

    Pundits are saying that the immigration bill failure marks the start of Bush’s “lame duck” presidency. His lame ass presidency began 6 years ago.

    Bush said he’d veto the House’s new stem cell research bill, given his “solemn obligation to defend human life.” Our troops’ lives? Not so much.

  2. MBFan#2 (unregistered) on June 11th, 2007 @ 8:26 pm

    Pretty good, K-Dizzle.

  3. Matt Cutler (unregistered) on June 11th, 2007 @ 11:31 pm

    Hi Don:

    Matt from 80108 here. To be honest, we asked ourselves the exact same question as we were getting 80108 — http://www.80108.com/friends — off the ground. After a bunch of experimentation (and trials, and focus groups, and more trials), we struck upon a formula that we think works. Here’s a typical message flow from our Fake News channel on the recent Republican candidate debate:

    [FNews] Lord not happy with lightning strike. He blames sore shoulder on failed attempt to take out Giuliani at last night’s GOP debate. Reply S for scoop

    Lightning: Roberta Combs of the Christian Coalition spoke to the Lord. She reports He will be placed on the DL for 2 weeks – but He knows where to find Rudy.

    While fake news is not exactly the same as solid candidate coverage, you get the idea. We’re hoping to bring the same approach to the campaign trail.

    I’d like to invite you to check out our service and let us know what you think: good, bad, or indifferent. In DC, we currently have indie rock, style, kid stuff, and local weather coverage… though check out Boston for a glimpse of what’s to come.

    So far, the response from our subscribers has been overwhelmingly positive. The fact that the service is free — aside from the usual text messaging fees — doesn’t hurt either.

    Matt Cutler
    co-founder, 80108 Media

  4. Ex-Hy Hy (unregistered) on June 12th, 2007 @ 9:07 am

    grg w bsh mt w/ teh queen 2dai + in a mmnt of embrsmnt in frnt of teh amrcn ppl, he cmtd a gaf. bsns s usull LOL LOL

  5. Lisa (unregistered) on June 12th, 2007 @ 3:58 pm

    I see Matt’s already dropped by but I’ve been piloting 80108 for a couple of weeks and the way they do is by sending the bare bones info and giving you the option of texing back for more details – so you’re not flooded with additional text messages that you don’t necessarily want. I like it because you have to request the additional content but in an easy way – text back 15 to get ticket information.

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