They sold the naming rights to WHAT?! To WHO?!

I have no idea how I missed this when it happened, but WTOP News sold the naming rights to their glass-enclosed nerve center, to Ledo Pizza, of all people. News reports from WTOP now come from the Ledo Pizza Glass-Enclosed Nerve Center.

Me? I just can’t wait for the Prada Presents the Washington Post Style Section, or maybe it’s something like Verizon’s Pennsylvania Avenue or Sprint/Nextel U St.

What else are we going to see the naming rights sold for?

3 Comments so far

  1. Smelly Billy (unregistered) on May 21st, 2007 @ 3:43 pm

    You should have attributed Big Head DC for breaking this story first, Tom.

    http://bigheaddc.com/2007/05/07/live-from-the-ledo-pizza-wtop-glass-enclosed-nerve-center/


  2. Tiff (unregistered) on May 21st, 2007 @ 3:52 pm

    …except that’s not where he got the information from, and it’s not like multiple DC-based blogs can’t all independently write the same information. Particularly when said information is broadcast from a major DC radio station SEVERAL TIMES AN HOUR.

    Gawd. Some people.


  3. Tom Bridge (unregistered) on May 21st, 2007 @ 3:53 pm

    I know, I know, we were late to this party, but I wanted to link to someone reputable. Like the Washington Times.



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