I Love Good Marketing.

mycupisfullthanks.pngI love going into Old Town for lunch. The narrow streets and beautiful buildings, it’s the anti-Rosslyn, an escape from the city, in the middle of the metropolitan area. I try to catch lunch at Overwood a couple of times a month just to have an excuse to wander the area. Walled gardens, brick sidewalks, it’s all there. As I left Overwood today, I caught a glimpse of the business directory for the Crilley Warehouse. Contained therein, aside from another restaurant, were several offices…and a place called The Full Cup.

Oooo, coffeeshop, maybe? Soup restaurant? Nope. It’s Fine Lingerie. And appointments are strictly required. Great, great marketing to think of it that way. Well done, Full Cup, Well done.

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