Gannett Reinventing Bloggers?

Gannett Newspapers have begun to hire “Mobile Journalists” that they have nicknamed “mojos” are part of their desire to have an ever increasing number of “hyper-local” stories for their websites and print mediums. These mojos are covering local events and doing local human interest stories with their laptops, digital cameras and audio recorders.

Now. Let’s replace some words with their synonyms and see how this reads.

Metroblogging has begun to recruit writers that they have nicknamed “bloggers” as part of their desire to have an ever increasing number of “hyper-local” stories for their websites. These bloggers are covering local events and doing local human interest stories with their laptops, digital cameras and audio recorders.

Reads pretty much the same, don’t you think? Gannett is using bloggers, essentially, to write their local news, which is fairly sweet. They’re also using community involvement to “crowdsource” their investigative reporting, which is fairly standard for modern online media, but certainly something new for the print media. Perhaps Wayan’s elegy for Marc Fisher is far more true than ever we imagined?

2 Comments so far

  1. wayan (unregistered) on December 4th, 2006 @ 3:00 pm

    Uh oh! Does that mean Metrobolgging DC will be replaced my MoJo DC? And if so, can I still mug with supermodels on Gannet?


  2. wayan (unregistered) on December 4th, 2006 @ 3:09 pm

    No matter, I’m now prepared. I just grabbed mojodc.com and, surprisingly, mobilejournalism.com



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