“I’m in out? Am I up down too?”

Back in May I snarked here about an ad for Mitchum’s deodorant which fell somewhere between homophobic and generic moronic. Some time later I was contacted by a writer for OUT magazine asking me a few questions about the ad, where I’d seen it and my reaction to it. Amusingly, he asked me if I’d seen it in any of the local gay bars and what message I thought it sent to gay men. I had to plead ignorance on an informed opinion on both counts, but I’m pleased that I got quoted anyway – it tickles me that I’ve apparently got more gay street cred than my actually homosexual sibling.

In case you wondered about the ad, by the way, the odds seem to be on moronic: the author of the OUT piece first noticed the ad himself in a men’s room that had only a single urinal, making the text nonsensical. And that men’s room? In a gay bar, making the text outright farcical.

Yeaahhhhh… if you’d ever wondered if advertising writers and advertising space buyers communicated with each other, this should pretty much clear that up. I wonder what went up in that NYC men’s room the following month? Maybe an ad for Summer’s Eve or spermicide.

4 Comments so far

  1. Gaydar (unregistered) on September 28th, 2006 @ 11:11 am

    Any thoughts, Wayan?


  2. Tiff (unregistered) on September 28th, 2006 @ 1:05 pm

    It seems to me that the ad about knowing the rules of urinal spacing is a bad example (I’d agree that the other ad mentioned was homophobic), but maybe it’s because I’m a chick. Urinal/stall spacing is a matter of common courtesy, not homophobia.

    It just seems to me that whether you’re gay or straight, you don’t want someone RIGHT next to you as you’re peeing if they have the option to be farther away. Women have equivalent rules about stalls, too- you don’t take the stall right next to someone if you can leave an empty stall between. Using a restroom is kind of a private thing- I don’t particularly want to be conscious of another person (especially a stranger) less than a foot away from me while I’m exercising my biology.

    But it’s not just bathroom courtesy- if there’s an empty seat in the Metro car, I don’t want people taking the other half of the one I’m occupying.


  3. Darling Girlfriend (unregistered) on September 29th, 2006 @ 4:58 pm

    How proud am I? Darling boyfriend’s 15 minutes of national fame. Out magazine. You can be sure this is making my Christmas newsletter. I’ve never sent one before, but I’m going to START a Christmas newsletter just for this little gem.


  4. suz (unregistered) on October 3rd, 2006 @ 4:43 pm

    Didn’t anyone notice that I’m famous!? That I’m the lesbian best buddy? forget about Don and his astute powers of observation! and did anyone notice how he’s still gayer than me?? (darling girlfriend not withstanding) I keep getting gayer and he keeps raising the bar!



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