Comments on: next they’ll put commercials in my dreams http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/ Sun, 15 Nov 2009 12:33:14 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Smouie Kablooie http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/comment-page-1/#comment-5516 Smouie Kablooie Fri, 01 Sep 2006 19:27:25 +0000 http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/#comment-5516 While the cheesecake factory is not necessarily on my list of "high end" restaurants - I do think that they are a nicer chain restaurant - and if PF Changs can avoid menu advertising, so can they. Diners and local restaurants that have placemat menus - god bless their independence and determination. I'm in agreement with Bin_Round on that. Robis' comment is interesting. I agree that we are in a saturated environment. But I can't decide what bothers me more - static advertising that I can ignore even though it's all around me - or "guerilla marketing" tactics - which are more creative - but perhaps more intrusive. While the cheesecake factory is not necessarily on my list of “high end” restaurants – I do think that they are a nicer chain restaurant – and if PF Changs can avoid menu advertising, so can they.

Diners and local restaurants that have placemat menus – god bless their independence and determination. I’m in agreement with Bin_Round on that.

Robis’ comment is interesting. I agree that we are in a saturated environment. But I can’t decide what bothers me more – static advertising that I can ignore even though it’s all around me – or “guerilla marketing” tactics – which are more creative – but perhaps more intrusive.

]]> By: Bin_round http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/comment-page-1/#comment-5515 Bin_round Fri, 01 Sep 2006 15:34:30 +0000 http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/#comment-5515 There is a difference between Cheesecake Factory and the diner off the interstate or in a small town. I don't mind seeing the ads on the placemats in a small town - it says something about the businesses that are keeping that town economically viable. That luckily a Walmart hasn't come by and run those businesses into the ground. No, the ads in the Cheesecake Factory menu is just damn tacky and unappetizing. Esp. the ones which hawk cosmetic surgery - while you're eating that 3,000 calorie meal in one sitting, you can consider liposuction while contemplating the dessert menu. There is a difference between Cheesecake Factory and the diner off the interstate or in a small town. I don’t mind seeing the ads on the placemats in a small town – it says something about the businesses that are keeping that town economically viable. That luckily a Walmart hasn’t come by and run those businesses into the ground.

No, the ads in the Cheesecake Factory menu is just damn tacky and unappetizing. Esp. the ones which hawk cosmetic surgery – while you’re eating that 3,000 calorie meal in one sitting, you can consider liposuction while contemplating the dessert menu.

]]> By: Joseph LeBlanc http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/comment-page-1/#comment-5514 Joseph LeBlanc Fri, 01 Sep 2006 02:57:53 +0000 http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/#comment-5514 In small towns, many small restaurants will have placemats covered in ads. So it's not only the corporate tacky types. In small towns, many small restaurants will have placemats covered in ads. So it’s not only the corporate tacky types.

]]> By: Robis http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/comment-page-1/#comment-5513 Robis Thu, 31 Aug 2006 18:48:48 +0000 http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/#comment-5513 I wonder when the advertisers will realize that we all suffer from advertising overkill, and more advertising does not mean more potential customers? I wonder when the advertisers will realize that we all suffer from advertising overkill, and more advertising does not mean more potential customers?

]]> By: Bin_round http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/comment-page-1/#comment-5512 Bin_round Thu, 31 Aug 2006 17:26:50 +0000 http://dc.metblogs.com/2006/08/31/next-theyll-put-commercials-in-my-dreams/#comment-5512 I agree. It doesn't seem to make a lot of sense to put advertising in menus - esp. if it has no audience impact. Who is interested in the ads, unless you are eating alone and forgot to bring your latest issue of "People" magazine? I guess if you were a restauranteur looking to cut costs and if Menu Dynamics is producing these menus for a low cost due to the ads, then it makes good business sense. If you were trying to create an atmosphere, ie. escape to Fiji, the ads would be pretty intrusive. It is the Cheesecake Factory after all... I agree. It doesn’t seem to make a lot of sense to put advertising in menus – esp. if it has no audience impact. Who is interested in the ads, unless you are eating alone and forgot to bring your latest issue of “People” magazine?

I guess if you were a restauranteur looking to cut costs and if Menu Dynamics is producing these menus for a low cost due to the ads, then it makes good business sense. If you were trying to create an atmosphere, ie. escape to Fiji, the ads would be pretty intrusive.

It is the Cheesecake Factory after all…

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