A recent article in the illustrious Commuter Connection, the rag of Alexandria Rideshare, a service of the City of Alexandria Office of Transit Services and Programs, outlines the benefits of the Zipcar. It was written, coincidentally, by the regional marketing director of the company. Right below it, one finds a public service announcement for Flexcar, Zipcar’s arch enemy. Seems they’re sponsoring, along with WMATA, a “fun and innovative effort designed to demonstrate just how easy it is to get around without actually owning a car.” Of course, Flexcar is making it a lot easier for the 30 or so people who will be recruited for this “demonstration.” They get free Flexcar use and unlimited, free travel on Metrobus and Metrorail. The no-cost factor of this exercise somewhat mutes their point, I think. And the Zipcar article forgets to mentions the company takes up public/neighborhood parking spaces for their corporate cars in the most congested of areas. Although I must admit it is a good idea and I do wish it had been me to come up with it. I would easily forego the complaints of a few residents to be the CEO of a multi-million dollar corporation…

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