How do you think Zipcar can stir up a whole hornet’s nest of responses on a community message board? How about posting this little snippet on the Adams Morgan Yahoo Group:

Zipcar is actively looking to add more cars in the Adams Morgan
Neighborhood. If anyone knows of any available parking spaces for
rent, please let us know

Everyone from those bemoaning the loss of a single parking space to those thinking Zipcar means local residents shopping in the burbs instead of with local businesses responded with the usual polite commentary.

Right.

If you wanna follow along in real time, keep track on the Columbia Heights Yahoo Group. Zipcar just posted a request there too, and the flame wars will start in three, two, one..