Movin’ up!
On the way back from the garden store today, I ran across this sign in my neighborhood. How the hell does Fairlington rate a Sotheby’s client? Is my neighborhood really that far up the scale in the greater DC area that it requires a prestigious British auction house for realty?
I was shocked too to see their sign in Columbia Heights. Kind of offensive if you ask me.
How is the sign offensive? Seriously? It’s a real estate sign.
Tutt Taylor and Rankin are now an “exclusive affiliate” of Sotheby’s. I don’t know if that means they were bought by Sotheby’s or whether it’s a branding partnership or what – but I think all their signs now have the Sotheby’s name on them as well as the old Tutt Taylor Rankin name. I’ve seen them all over now – in my neighborhood, Shaw/U Street, Logan, Dupont, etc.
It’s more an indication of the current preoccupation with luxury branding than anything else.
Just as an FYI, I worked for Sotheby’s real estate a really long time ago as an assistant and the houses were all listed for at least $800k. Don’t know if that’s still a requirement to be a Sotheby’s listing, but that’s what it used to be.