I understand the value of the interstitial ad. They’re good ways of making a boatload of cash. They’re just also really, really good at making your readers a little pissy. Which is probably why we don’t have them anywhere near Metblogs. That doesn’t explain why I got an interstitial ad this morning when I dialed up washingtonpost.com. Seriously, isn’t the idea that the front page is a “free zone” and that interstitial ads only really apply after the front page?

What’s going on here, WaPo?

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