DC 101 Ads?

In the wake of Howard Stern’s departure, DC 101 is airing some weird ads for their Elliot in the Morning radio show. They’ve ponied up for some large network spots, including ads during Scrubs tonight, and last night during Las Vegas that have me scratching my head. See, the ads themselves are supposed to be edgy, but they’ve just got bad camera work. They’re trying to be semi-wholesome, but the show’s big along the Howard Stern lines. Sure, no strippers in the booth, but I’d say they talk about sex a good deal (hey, their latest promotion involves an STD map.) and other things along those lines, trying for the new radio audience that’s available post-Stern. Why not focus on that, instead of Flounder grinning like an idiot?

Anyone else catch these ads? I mean, I’m used to being wrong, so maybe someone with more…expertise can explain the gap that I’m seeing between what the show is and what it’s advertised as?

6 Comments so far

  1. darpino (unregistered) on January 4th, 2006 @ 1:14 am

    These commercials blow.


  2. TOM MILLS (unregistered) on January 4th, 2006 @ 6:19 am

    They had those silly TV commercials airing during the Orange Bowl last night – my son pointed it out to me as he screamed out “Daddy, it’s Elliot in the Morning” and “Look, there’s Flounder”. In the ads we saw, you couldn’t really tell what the show was all about, since all The Class did was introduce themselves. I’ll agree that overall, the commercials sucked.


  3. Chris (unregistered) on January 4th, 2006 @ 9:49 am

    Those ads are equally as bad as the Elliot show, the only thing missing was that annoying laugh of his.


  4. Don (unregistered) on January 4th, 2006 @ 10:17 am

    I can understand the ads somewhat – the best way to get me to listen to Elliot in the Morning would be to obscure what the show is actually like.


  5. Charita (unregistered) on January 4th, 2006 @ 10:07 pm

    I seen the commercial as well for the first time while watching Las Vegas.Indeed it could’ve been better yet I found myself running to the T.V. the second I heard Elliots voice.I’ll remain a devout listener simply because he doesn’t water down a damn thing he does & neither does The Class.E.I T.M is the best that happened to morning radio in D.C.in AGES :::sm311 my face:::


  6. Chris R. (unregistered) on January 21st, 2006 @ 3:48 am

    I agree that the commercials are low budget. But to say that they dont represent the show doesnt make sense. The show in no way can be defined because they go over anything and everything on any given day. Its not just sex. You must not listen to it very often. A lot of the show is Elliot making fun of Flounder. Seems to me the commercial is a pretty good representation.

    I listen to Elliot avidly because he doesnt involve himself in corny humor or political BS. He talks about whats on his mind and does so in a way that doesnt seem fake.

    If you dont like him, there are probably 15 other stations you can choose from.



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