More on becoming a wine snob

As Tiff mentioned, I ran into her this morning at the Wine Expo earlier today. I was on my way to spend a second day pouring samples on behalf of Apex Cellars in the Yakima Valley of Washington State.

And I said the following about a thousand times:

This first wine is our Sauvignon Blanc – described as everything you expect in a Sauvignon, a nice crisp, citrusy taste and an almost grassy nose.

Then we have two Chardonnays – our second label, Apex II is aged entirely in French oak, while the first label, Apex, is aged in a mx of French and American Oak for a subtler, buttery taste.

and so on…. and if I had one more person make a disparaging comment about merlot and want to try s non-existent Pinot Noir because of some movie pretentions they borrowed from Sideways, there was gonna be trouble. Interestingly, and contrary to expectations, all the wine pretensions came from the attendees rather than anyone pouring their wines.

But most people were very nice and interested in learning about the wine. Some were merely interested in drinking back the price of admission and were succeeding (not in a good way). The trade hours were great, where we were able to introduce the line to some local restaurants and retailers. And the folks from Total Beverage were great fun, as were the crew in town from J. Lohr in California.

It was definitely worth it, but I still think volunteering is a better way to attend.

1 Comment so far

  1. Tiff (unregistered) on March 14th, 2005 @ 8:55 am

    Pinot Noir?! You don’t grow Pinot Noir grapes in Washington State! The climate is all wrong…

    (this is where I pretend that I knew that all along and didn’t just learn that yesterday)



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